Mobile devices have become a staple in any authoritative business’ online presence. The percentage of you potential clients and customers using their mobile devices to learn more about your company has increased greatly over the last couple years. Maximizing your target audience is a key element to online success, for all businesses.
When considering how to reach your mobile audience, two options that stand on the table are mobile websites or mobile applications (apps). Aside from the basic factors of availability, compatibility, upgrades, and accessibility, these two mediums have their own unique contributions to developing your business’ presence online. But, the question most businesses ask is: “which one is best?”
There’s a relatively significant difference between a mobile website and a mobile app. A mobile website is optimized to render on mobile devices whereas a mobile app is downloaded to your phone or mobile devise.
There are many tools out there to create a mobile website for you, however, BUYER BEWARE! These sites will often take your content off your site and put it on your new mobile site. They’ll give you a simple code to add to your website so that when someone visits your site from a mobile device, the mobile version will load. How convenient, right? WRONG! Here are just a few issues this can cause:
• Duplicate Content Penalty
• The code they give you, redirects YOUR mobile traffic to your content on their site!
Then what happens when those “free” sites change their terms and you have to pay to keep your site or pay for the features you enjoyed at no cost?
o You’ll lose your authority
o Even if the content is unique, you risk losing the content.
o Clients/Customers that have bookmarked your “mobile site” will be invalid.
The same holds true for mobile app sites. It is best to have your mobile site or mobile app built for your needs, hosted on your servers, and linking to your website.
While we see the importance of reaching your mobile audience, we go about things a little bit differently. We prefer to build your website with a Responsive Design. Responsive design is the same website and content view-able from a desktop computer, however, it simply changes the layout to fit a smaller screen. The benefits include:
• Traffic stays on your site
• Navigation items and content is the same whether viewed on a Desktop or Mobile Device.
Mobile applications are still a great way for companies to utilize the mobile device usage idea. However, mobile apps have a different kind of usage, as opposed to a responsive mobile site. With apps, they first have to be developed by a web design company and then downloaded, occasionally for a fee, by the potential customer before being able to be used. Once the development, download, and purchase are completed, the customer then can use a company’s app on their mobile device. The app may not appear the same as your branded website so the overall look and feel may give off a different vibe than intended. Either option is great, but if you’re a company wanting some kind of mobile presence tool, you must evaluate your own personal business needs and determine which medium works best for you.
At Q2 Interactive Media, we strongly believe mobile usage is growing at an incredible rate and is an extremely important aspect to a business’ online success. Most everyone is mobile now, in some way or another, so a step must be taken toward understanding and developing a mobile strategy and using that to your business’ advantage. Q2 is available to produce top notch responsive mobile websites, as well as mobile device applications. Both mediums are a great way to develop and expand your company’s presence online and increase your search audience. Q2’s preference is a responsive website that can showcase mobile friendliness, while giving the same experience to the mobile user as the desktop user. One may work better for client A than it would for client B so please feel free to consult with us to see which glove best fits your business’ needs. Call us today at 719-266-2299, contact us on online at www.q2im.com or send us an email at firstname.lastname@example.org.